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5 Simple SEO Tips to Get Your Perth Business Found on Google

Easy-to-implement SEO strategies that help Perth small businesses rank higher in local search results.

SEO (Search Engine Optimization) can sound intimidating, but it doesn't have to be complicated. For Perth small businesses, a few simple strategies can make a huge difference in how easily local customers find you online.

Here are five practical SEO tips you can implement today—no technical expertise required.

1. Claim and Optimize Your Google Business Profile

This is hands-down the most important thing you can do for local SEO in Perth. Your Google Business Profile (formerly Google My Business) is what shows up when people search for businesses like yours on Google or Google Maps.

What to do:

  • Claim your business listing on Google Business Profile
  • Fill out every section completely (address, hours, phone, website, description)
  • Add high-quality photos of your business, products, or services
  • Select the right business categories
  • Ask happy customers to leave reviews

Why it works: Google prioritizes complete, active business profiles in local search results. Plus, reviews and photos build trust with potential customers.

2. Use Perth-Specific Keywords on Your Website

When people in Perth search for businesses like yours, they often include location terms like "Perth," "Fremantle," "Perth Hills," or specific suburbs. Your website needs to include these terms naturally throughout your content.

What to do:

  • Include "Perth" or your specific suburb in page titles and headings
  • Write content that mentions Perth suburbs you serve
  • Use location terms naturally in your service descriptions

Example:

❌ "We provide plumbing services"
✅ "We provide emergency plumbing services across Perth, including Fremantle, Subiaco, and Perth Hills"

Why it works: Google matches search queries with relevant content. If someone searches "café Fremantle," Google looks for pages mentioning Fremantle cafés.

3. Make Sure Your Website Loads Fast

Google prioritizes fast-loading websites in search results. If your site takes more than 3 seconds to load, potential customers will leave before they even see your content.

What to do:

  • Compress images before uploading them to your site
  • Choose quality hosting (cheap hosting = slow websites)
  • Keep your website design clean and simple
  • Test your site speed using Google PageSpeed Insights

Why it works: Fast sites provide better user experiences, and Google rewards good user experiences with higher rankings.

Pro Tip

All our websites are built for speed from day one. We optimize images, use clean code, and choose hosting that ensures your site loads quickly for Perth customers.

4. Get Your Business Listed in Online Directories

Online directories and citation sites help Google verify your business information and improve your local search rankings. Think of them as digital phone books.

Perth-relevant directories to list your business:

  • True Local
  • Yellow Pages Australia
  • StartLocal
  • Hotfrog Australia
  • Yelp Australia
  • Industry-specific directories (e.g., Zomato for restaurants)

Important: Make sure your business name, address, and phone number (NAP) are exactly the same across all directories. Inconsistencies confuse Google and hurt your rankings.

Why it works: Directory listings create backlinks to your website and help Google verify your business is legitimate and active.

5. Create Content That Answers Customer Questions

Think about the questions your Perth customers ask you most often. Creating content that answers these questions helps you rank for those searches and positions you as an expert.

Examples:

  • • Perth café: "Best brunch spots in Fremantle" or "Vegan options in Perth"
  • • Perth plumber: "How to fix a leaky tap" or "Emergency plumber Perth"
  • • Perth retailer: "What to wear to a Perth winter wedding"

What to do:

  • Start a simple blog on your website
  • Write 300-500 word articles answering common questions
  • Include Perth-specific information and examples
  • Publish new content regularly (even once a month helps)

Why it works: Fresh, relevant content signals to Google that your site is active and valuable. Plus, helpful content builds trust with potential customers.

Need Help with SEO?

All our websites include basic SEO optimization to help Perth customers find you

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The Bottom Line

SEO doesn't have to be complicated or expensive. These five simple strategies can significantly improve how Perth customers find your business online:

  1. Claim and optimize your Google Business Profile
  2. Use Perth-specific keywords naturally throughout your website
  3. Ensure your website loads quickly
  4. Get listed in online directories
  5. Create helpful content that answers customer questions

Start with these basics, and you'll be well on your way to ranking higher in Perth local searches. Remember, SEO is a long-term game—consistent effort over time pays off.

And if you need help getting started, our Perth Web Studio websites come with all the technical SEO basics built in, so you can focus on running your business while we handle the website details.

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